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Sharing Intelligence

Nov 09, 2021

Automated diamond grading is the norm now, and the value it provides can be a strong selling point for customers.

Technology has changed the way the jewelry and gem trade does business, and Covid-19 gave it a further push. Even though in-store shopping is ramping up again, jewelry lovers have discovered that they’re perfectly fine buying high-ticket luxury items online. It took the pandemic to promote the use of digital tools that enhance the virtual shopping experience.

Read more in Diana Jarrett's article published in Rapaport Magazine.

Disclaimer: The views, opinions or examples included in linked article are those of the author and do not necessarily reflect an official policy or position of ASA or its members